Brooklyn Bowery vs Serta iComfortECO Foam

The Brooklyn Bowery is designed to be a universal comfort level. Rated a medium 5/10 on the firmness scale.

The base model (CF1000) is a medium comfort. Choose the cooling upgrade (CF2000) model if you prefer a firm feel. Both the Max Cooling Upgrade (CF3000) and Max Cooling & Pressure Relief Upgrades (CF4000) offer a selection of feels - medium, plush, ultra plush and firm, plush, ultra plush.

The best value bed-in-a-box on the market, the Brooklyn Bowery features trademark master craftsmanship at a modest price. 3 layers of construction:

• 3" Energex™ Foam
• 2" Transitional Comfort Foam
• 5" of High-Density Base Support Foam.

With the iComfort by Serta® mattress, cool, supportive sleep is the priority. The base model (CF1000) has these layers:

• Carbon Fiber Memory Foam
• EverCool® Fuze Gel Foam.

A transitional layer of comfort foam offers a gentle transition to firmer base foam.

Specifically designed mattress to keep even the warmest of sleepers cool. You don't have to be a hot sleeper to love iComfort. You just have to like your sleep environment to be refreshingly comfy. Three cooling upgrades available:

• Cooling Upgrade (CF2000): 11.5" Additional cooling and firmer support.
• Max Cooling Upgrade (CF3000): 12.5" Cooler and more breathable.
• Max Cooling & Pressure Relief Upgrade (CF4000): 13.5" Feels and sleeps cooler, with air support layer to take pressure off joints.

The specialized fast-response attributes of Energex™ foam offer targeted pressure point relief with enhanced motion isolation for a more restful night's sleep.

Multi-layered foam technology adds support, resilience, and temperature regulation for the coolest, most comfortable sleep ever.

Patented Energex™ foam is designed with an added infusion of cooling gel that helps promote airflow and cooling, while offering exceptional body contouring and comfort.

Every iComfort mattress is made with our exclusive Carbon Fiber Memory Foam. This system channels heat away from your body.
Gel Active® Max Foam (used only in CF2000 model) is an open celled memory foam helps promote airflow, so you don't have that hot, stuffy feeling when falling asleep.
UltraCold System™ (used in the CF3000 and CF4000 models) The layer of extra-cool Carbon Fiber Memory Foam is engineered to work hard at absorbing excess heat from your body, then channel it away, all while you sleep comfortably.

A high density base foam layer provides superior support in a mattress built for dynamic pressure point relief.

Carbon Fiber Memory Foam provides exceptional strength for back and neck support.
Air Support™ Foam (used only in CF4000 model) moves with your body and contours around it to help alleviate aches and pains caused by pressure points.

A proprietary and luxurious smooth top weave, exclusive to premium bedding, provides enhanced cooling and unmatched breathability.

A Max Cold™ Cover is used in the CF3000 and CF4000 models. Made from super cool high-performance fibers for an instant cool-to-the-touch sensation.

Brooklyn Bedding owns the manufacturing process start to finish, designing and engineering mattresses in our very own state-of-the-art factory. They ship products directly to you, passing on the savings. FREE FedEx Ground Shipping to all contiguous U.S. States (48 states, excluding Alaska & Hawaii). On average your order will be delivered within 3-4 business days.

Serta mattresses are shipped using the fastest, safest, and most reliable method possible. After ordering, you will be contacted by XPO Logistics to schedule a delivery day and time.