Birch Natural vs Serta iComfortECO Smooth Hybrid

The Birch Mattress was designed with a medium-firm feel. If you're looking for something softer, we offer a Plush Pillow Top that lays directly on top of your Birch to provide an extra soft layer - this 3" pillow top can be purchased after you receive the mattress if you do want a softer feel or with your mattress.

The base model (CF1000 Hybrid) is a medium comfort. Choose the cooling upgrade (CF2000 Hybrid) model if you prefer a firm feel. Both the Max Cooling Upgrade (CF3000 Hybrid) and Max Cooling & Pressure Relief Upgrades (CF4000 Hybrid) offer a selection of feels - medium and plush and firm and plush.

The Birch mattress was designed by Helix, the team behind the leading mattress brand in customized sleep. Birch takes those learnings in comfort and uses all natural and organic materials. The Birch mattress is a 6 layer construction:

• Cover - Organic Cotton
• Fire Retardant Cover - Wool
• Comfort Layer - Birch Wool
• Pressure Relief Layer - Natural Talalay Latex
• Support Layer - Individually Wrapped Coils
• Base Layer - Wool Batting.

The Serta iComfortECO Smooth Hybrid is a hybrid mattress best suited for side sleepers. The materials used are up to 70% sustainable.

It has a layer of 5-Zone Quad Coil for support and targeted pressure relief. And two layer of memory foam that's breathable and provides reduced motion transfer for uninterrupted sleep.

You can select your level of firmness between :

• Firm
• Medium
• Plush

Our materials come from nature - whether it be wool sustainably sheared from New Zealand sheep or latex tapped from trees. These premium materials are comfortable on your body and conscience.

Specifically designed mattress to keep even the warmest of sleepers cool. You don't have to be a hot sleeper to love iComfort. You just have to like your sleep environment to be refreshingly comfy. Three cooling upgrades available:

• Cooling Upgrade (CF2000 Hybrid): 12.5" More airflow and a cooler sleep combined with firm support.
• Max Cooling Upgrade (CF3000 Hybrid): 13" Cooler and more breathable.
• Max Cooling & Pressure Relief Upgrade (CF4000 Hybrid): 14" Feels and sleeps cooler, with air support layer to take pressure off joints.

We spent countless hours finding the right density of latex, quantity of wool, and type of steel springs to provide unprecedented comfort and pressure relief.
Each mattress features a reinforced perimeter for best in class edge support. The coils that run along the outside of your mattress are actually firmer, so no more feeling of falling off the bed when lying down or sitting on the edge.

A highly breathable and supportive mattress with a classic, responsive feel.

100% all natural & organic Birch Wool provides unparalleled comfort and temperature regulation. Birch Wool is designed to retain shape with a natural elasticity of each fiber.
Talalay latex is up to 7 times more breathable than other types of latex. Natural latex is also hypoallergenic and anti-microbial.

Every iComfort mattress is made with our exclusive Carbon Fiber Memory Foam. This system channels heat away from your body.
Gel Active® Max Foam (used only in CF2000 Hybrid model) is an open celled memory foam helps promote airflow, so you don't have that hot, stuffy feeling when falling asleep.
UltraCold System™ (used in the CF3000 Hybrid and CF4000 Hybrid models) The layer of extra-cool Carbon Fiber Memory Foam is engineered to work hard at absorbing excess heat from your body, then channel it away, all while you sleep comfortably.

Natural Talalay latex provides response to cushion your pressure points while giving support. Our latex is carefully managed to ensure consistency.
Hundreds of individual steel coils help to cradle your body and provide support, while also limiting motion transfer. Additionally, the reinforced perimeter coils provide best in class edge support.

Carbon Fiber Memory Foam provides exceptional strength for back and neck support.
1025 iComfort® Hybrid Support™ System with BestEdge® Foam Encasement. In this advanced innerspring system, individually wrapped coils work independently to conform to every curve of your body and provide durable support. The foam encasement system is designed with an extra-deep foam rail to help reduce edge roll-off and extend the sleep surface.
Air Support™ Foam (used only in CF4000 Hybrid model) moves with your body and contours around it to help alleviate aches and pains caused by pressure points.

The Birch Mattress has a cover that is made using natural, organic cotton. It is designed to be highly breathable with a subtle stretch and soft touch.

A Max Cold™ Cover is used in the CF3000 and CF4000 models. Made from super cool high-performance fibers for an instant cool-to-the-touch sensation.

Your Birch Mattress is gently compressed, rolled, and put in a box for easy shipping! We ship via FedEx Ground direct from the manufacturer to your door. Delivered for free typically in 4 to 8 business days.

Serta mattresses are shipped using the fastest, safest, and most reliable method possible. After ordering, you will be contacted by XPO Logistics to schedule a delivery day and time.